Yura Grinko

Product leader with experience from hands-on Product Manager to CPO in B2B and B2C products
I help teams turn complex business goals into focused product execution

In a nutshell

I’ve worked with mobile apps, SaaS platforms, fintech, and marketplaces — building product strategy, launching new products, scaling teams, and driving measurable business outcomes.

Key focus areas:
• Product strategy & prioritization
• Customer discovery & research
• Metrics, analytics, and experimentation
• Team building and cross-functional collaboration
• Revenue and growth-driven product development

For new markets, geographies, or industries, I intentionally prefer Senior / Product Manager roles with a strong hands-on focus.

📍 Based in Yerevan, Armenia
🌍 Open to remote and relocation

Skills

Product Management

Product Strategy

Mobile Apps

Product discovery

B2C

B2B

B2B SaaS

Metrics & Analytics

Team Leadership

Stakeholder Management

Experiments | A/B Testing

Product Planning

Experience

Huntflow

March 2025 – October 2025

B2B SaaS / ATS product for recruitment teams, focused on growth, retention, and revenue expansion

Chief Product Officer

- Defined new product domains aligned with growth and revenue diversification goals
- Built an efficient collaboration process within development and across departments
- Established an end-to-end prioritization process

Dubru

April 2024 – December 2024

Consumer mobile app focused on relocation and local services, combining content and marketplace

Sole product manager and development lead in an early-stage startup

Responsibilities:
- Product discovery and hypothesis validation for the mobile app
- Full delivery cycle — from planning to release
- Building analytics systems and data-driven decision processes
- Managing app content and data
- Establishing business processes beyond product
Key achievements:
- Defined the app’s core development direction, calculated unit economics for a subscription model, and achieved measurable - growth in key metrics:
- Increased install-to-card-view conversion by 230% (+27pp) through onboarding redesign
- Increased the percentage of users who viewed a card by 40% (+16pp)
- Built the development team from scratch (UX designer + two FlutterFlow developers) and set up delivery processes
- Formed a content team (content manager + copywriter) and built CMS and CRM marketing processes from zero
- Implemented core company tools: Google Workspace, Notion, Slack, Jira, Figma, Amplitude, Intercom

Koshelek

July 2019 – June 2023

Large-scale B2B2C retail-tech and fintech mobile app with multi-million MAU and a complex monetization model

Chief Product Officer (July 2021 – June 2023)

- Developed an anti-crisis plan in Q1 2022, including headcount optimization, new team structure, and adjusted annual plans
- Defined the product strategy for 2023 and beyond following the dramatic 2022 market shifts
- Launched new products in production — Buy Now Pay Later (fintech) and Cashback
- Achieved 2x ad revenue growth through the newly formed product team
- Implemented a new pricing model, driving +30% revenue growth for the Loyalty product

Product manager (July 2019 – July 2021)

- Defined, calculated, and increased Revenue Per Show of passive in-app communications by 74% YoY
- Improved conversion from offer view to target action by 85% YoY
- Implemented a content A/B testing system and ran 30+ tests with the team over 10 months

Drom

July 2017 – July 2019

Large-scale automotive classifieds marketplace with millions of monthly users

Product manager

- Defined goals, built the roadmap, and planned team sprints in line with objectives
- Defined, collected, and analyzed key product metrics
- Formulated and tested hypotheses
- Planned and conducted quantitative and qualitative experiments
- Grew from a junior to an independent mid-level product manager

Languages

English — B1–B2
Working reading level, conversational communication

Russian — Native
Exeptional writing and public speaking skills

Education

Software Engineering
Bachelor's degree, TUSUR (2012-2016)

Case Studies & Recommendations