Yura Grinko
Product leader with experience from hands-on Product Manager
to CPO in B2B and B2C products
I help teams turn complex
business goals into focused product execution
In a nutshell
I’ve worked with mobile apps, SaaS platforms, fintech, and
marketplaces — building product strategy, launching new
products, scaling teams, and driving measurable business
outcomes.
Key focus areas:
• Product strategy
& prioritization
• Customer discovery & research
•
Metrics, analytics, and experimentation
• Team building and
cross-functional collaboration
• Revenue and growth-driven
product development
For new markets, geographies, or
industries, I intentionally prefer Senior / Product Manager
roles with a strong hands-on focus.
📍 Based in
Yerevan, Armenia
🌍 Open to remote and relocation
Skills
Product Management
Product Strategy
Mobile Apps
Product discovery
B2C
B2B
B2B SaaS
Metrics & Analytics
Team Leadership
Stakeholder Management
Experiments | A/B Testing
Product Planning
Experience
March 2025 – October 2025
B2B SaaS / ATS product for recruitment teams, focused on growth, retention, and revenue expansion
Chief Product Officer
- Defined new product domains aligned with growth and revenue
diversification goals
- Built an efficient collaboration
process within development and across departments
-
Established an end-to-end prioritization process
April 2024 – December 2024
Consumer mobile app focused on relocation and local services, combining content and marketplace
Sole product manager and development lead in an early-stage startup
Responsibilities:
- Product
discovery and hypothesis validation for the mobile app
-
Full delivery cycle — from planning to release
- Building
analytics systems and data-driven decision processes
-
Managing app content and data
- Establishing business
processes beyond product
Key achievements:
- Defined the app’s core development direction,
calculated unit economics for a subscription model, and
achieved measurable - growth in key metrics:
- Increased
install-to-card-view conversion by
230% (+27pp) through onboarding
redesign
- Increased the percentage of users who viewed a
card by 40% (+16pp)
- Built the
development team from scratch (UX designer + two FlutterFlow
developers) and set up delivery processes
- Formed a
content team (content manager + copywriter) and built CMS and
CRM marketing processes from zero
- Implemented core
company tools: Google Workspace, Notion, Slack, Jira, Figma,
Amplitude, Intercom
July 2019 – June 2023
Large-scale B2B2C retail-tech and fintech mobile app with multi-million MAU and a complex monetization model
Chief Product Officer (July 2021 – June 2023)
- Developed an anti-crisis plan in Q1 2022, including
headcount optimization, new team structure, and adjusted
annual plans
- Defined the product strategy for 2023 and
beyond following the dramatic 2022 market shifts
- Launched new products
in production — Buy Now Pay Later (fintech) and Cashback
-
Achieved 2x ad revenue growth through
the newly formed product team
- Implemented a new pricing
model, driving +30% revenue growth
for the Loyalty product
Product manager (July 2019 – July 2021)
- Defined, calculated, and increased Revenue Per Show of
passive in-app communications by 74% YoY
- Improved
conversion from offer view to target action by 85% YoY
-
Implemented a content A/B testing system and ran 30+ tests
with the team over 10 months
July 2017 – July 2019
Large-scale automotive classifieds marketplace with millions of monthly users
Product manager
- Defined goals, built the roadmap, and planned team sprints
in line with objectives
- Defined, collected, and
analyzed key product metrics
- Formulated and tested
hypotheses
- Planned and conducted quantitative and
qualitative experiments
- Grew from a junior to an
independent mid-level product manager
Languages
English — B1–B2
Working reading level, conversational
communication
Russian — Native
Exeptional writing and public speaking
skills
Education
Software Engineering
Bachelor's degree, TUSUR (2012-2016)



